CHATGPT ADS · ADVERTISE INSIDE CHATGPT

Advertise where your customers now ask their questions.

WHAT WE HANDLE

  • Ad account and campaign setup — you don't need your own access
  • Topics and audience: which questions you should show up on
  • Ad copy and creative, written for the conversation context
  • Landing page and conversion tracking, so clicks become measurable
  • Ongoing optimisation and monthly reporting with real numbers

Since August 2026 OpenAI has been serving ads in Germany, Austria and Switzerland too. Starting now means collecting data in a channel most of your competitors have not reached yet. We have the ad account and build your campaign.

HOW THE CHANNEL WORKS

Not a banner. A labelled unit next to the answer.

So you know what you're paying for — the format facts before we talk budget.

Placement inside the conversation

The ad renders below the response, labelled as sponsored and visually separated — advertiser name, headline, short copy, image and a link to your page.

Privacy: no personalisation

At the European launch ads are not personalised: selection draws on the conversation topic, broad location and device type. OpenAI does not pass conversation content to advertisers. Retailers additionally get ads generated from a product feed.

Bidding: CPM or CPC

Bid on a CPM or CPC basis, with conversion optimisation, geo-targeting and custom audiences on top. Only signed-in adult users on the Free and Go tiers see ads — Plus, Pro, Business, Enterprise and Education stay ad-free.

Source: OpenAI Help Center — ads in ChatGPT. As of September 2026.

OUR APPROACH

The whole chain — not just the ad.

A new channel forgives sloppiness no better than an old one. We think the path through to the inquiry: topic → ad → landing page → form → follow-up.

Account & campaign structure

We bring the OpenAI ad account and build the campaign properly from the start: separated topic areas, clear goals, a structure you can follow — not one catch-all campaign.

Topics, not keyword lists

In ChatGPT people describe their situation in sentences. So we work from the real questions your customers ask — not from a list of two-word phrases.

Ad & landing page

Copy and creative are built together with the landing page. Someone arriving from a conversation expects an answer, not a homepage. If needed we build the matching landing page alongside it.

Measurement & reporting

Conversion tracking on the landing page, so you see inquiries rather than clicks. Monthly reporting: what works, what doesn't, what's next.

Eligibility checked upfront

OpenAI has advertising policies that limit certain industries and claims. We check your offer and wording against them before time goes into the campaign and the landing page. OpenAI’s review still has the final say — but you are not walking in blind.

A landing page AI systems can read too

Someone arriving from ChatGPT lands on a page the same systems read. Clean structure, Schema.org, self-contained answer blocks — exactly the work we do in AI visibility anyway.

AN IMPORTANT DISTINCTION

Paid placement or organic recommendation?

Both happen inside ChatGPT — but they are two different things. We'll tell you honestly which one to do first.

ChatGPT Ads — paid

You buy a labelled placement next to the answer. It works from day one, it is plannable and measurable, and it costs per click. When the budget stops, the visibility stops.

AI visibility (GEO/AEO) — organic

You get named inside the answer itself, with no ad label. It takes weeks to months, but it lasts and costs no click price. See AI visibility →

In practice most businesses combine the two: ads for the fast start, GEO for the foundation.See the GEO Audit →

TRY IT YOURSELF OR GET SUPPORT?

What typically goes wrong in a new channel.

Wait and try it yourself

  • No ad account access — the start slips by months
  • Ad copy written in Google Ads logic — it misses the conversation context
  • Clicks land on the homepage instead of a matching page
  • No conversion tracking → nobody knows an inquiry came from ChatGPT
  • Once the competition arrives, the cheap clicks are gone

With ClientFlow24

  • Ad account in place — you're not waiting on your own approval
  • Ads that answer the question the user actually asked
  • A matching landing page — click and expectation line up
  • Tracking from day one: you see which topic produced which inquiry
  • An early start means learning the channel while it's still cheap

A new channel is rarely cheap twice. Request ChatGPT Ads →

FREQUENT QUESTIONS

Short answers to real questions.

GET IN TOUCH

Request ChatGPT Ads — an honest assessment first.

Tell us briefly what you want to advertise. We reply within 24 hours with an honest assessment — including when this channel isn't the right one for you yet.

Request ChatGPT Ads

No obligation. Reply within 24h.

AUTHOR

Anton Chybisov

Founder & AI Marketing Strategist, ClientFlow24 – Deutsche Digitale Marketingagentur

5+ years of experience in digital marketing for the DACH market. He specializes in GEO/AEO visibility in AI search systems, Meta Ads and Google Ads, and works trilingually — in German, Russian and English.

LinkedIn →