GOOGLE ADS · SEARCH ADVERTISING
WHAT WE HANDLE
Google Search Ads reach people exactly when they're actively searching for what you offer. No wasted spend — paid visibility for purchase-ready searches, immediate and measurable.
DEFINITION
Google Ads (formerly Google AdWords) are paid search ads that appear in Google search results above the organic listings. Billing runs per click (CPC — cost per click): you only pay when someone clicks your ad, not just for it being shown.
For DACH-region companies with a local target audience, Google Search Ads are especially effective because they appear exactly when a potential customer is actively searching for what you offer — with high purchase intent. The decisive factor isn't budget, it's the quality of keyword strategy, ad copy and landing page.
OUR APPROACH
A click isn't an inquiry yet. We optimize the whole path: the right keyword → a matching ad → a landing page that converts.
We research which searches genuinely signal purchase intent — and separate those cleanly from informational or irrelevant queries.
Responsive Search Ads with multiple variants and clear value propositions. We systematically test hooks, CTAs and extensions.
Clean conversion tracking is the foundation for Smart Bidding. At the same time, we improve quality score and ad relevance to bring CPC down.
Negative keywords, bid adjustments, A/B tests at the ad and landing-page level — weekly, not monthly.
NUMBERS & SOURCES
8:1
Average ROI on Google Search Ads worldwide — for every €1 in ad spend, businesses generate €8 in revenue (Google Economic Impact Report, 2023).
65%
of users with high purchase intent click on paid ads when searching for a product or service (WordStream, 2024).
46%
of all Google searches have local intent — users searching for services near them. For local DACH businesses, that's the strongest channel (Google, 2023).
–62%
budget wasted on campaigns without working conversion tracking — Google's Smart Bidding then optimizes for clicks instead of real inquiries (internal ClientFlow24 audit data, 2025).
OPTIMIZE GOOGLE ADS YOURSELF WITH AI?
Smart Campaigns / Performance Max alone
With ClientFlow24
Search ads that bring purchase-ready inquiries — not clicks into the void. Request Google Ads →
FREQUENTLY ASKED QUESTIONS
REQUEST NOW
Briefly describe what you offer and who you want to reach — we'll get back to you within 24 hours.